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VERSION:2.0
PRODID:Linklings LLC
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TZID:Asia/Hong_Kong
X-LIC-LOCATION:Asia/Hong_Kong
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TZOFFSETFROM:+0800
TZOFFSETTO:+0800
TZNAME:HKT
DTSTART:19911015T033000
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BEGIN:VEVENT
DTSTAMP:20251218T030653Z
LOCATION:Hall 3F/G Concourse\, Level 3
DTSTART;TZID=Asia/Hong_Kong:20251215T090000
DTEND;TZID=Asia/Hong_Kong:20251215T180000
UID:siggraphasia_SIGGRAPH Asia 2025_sess204_pos_357@linklings.com
SUMMARY:Generative POPs: Automating Character-Based Promotions on Digital 
 Signage in Retail Stores
DESCRIPTION:Gen Ono (Shibaura Institute of Technology); Takuya Iwamoto and
  Kojiro Tanaka (CyberAgent,inc); and Soh Masuko (Shibaura Institute of Tec
 hnology)\n\nWe propose a product recommendation system that utilizes gener
 ative AI to automatically create characters based on product features extr
 acted from product images and instantly display them on shelf-edge digital
  signage.\n\nIn a user study with six store staff members, the system was 
 highly evaluated for its usefulness.\nThe results suggest its potential to
  reduce the workload of creating promotional materials and to enable flexi
 ble, visually appealing in-store promotions.\n\nRegistration Category: Enh
 anced Access, Exhibit & Experience Access, Experience Hall Exhibitor, Full
  Access, Full Access Supporter, Trade Exhibitor\n\n
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