Presentation
Generative POPs: Automating Character-Based Promotions on Digital Signage in Retail Stores
SessionPosters
DescriptionWe propose a product recommendation system that utilizes generative AI to automatically create characters based on product features extracted from product images and instantly display them on shelf-edge digital signage.
In a user study with six store staff members, the system was highly evaluated for its usefulness.
The results suggest its potential to reduce the workload of creating promotional materials and to enable flexible, visually appealing in-store promotions.
In a user study with six store staff members, the system was highly evaluated for its usefulness.
The results suggest its potential to reduce the workload of creating promotional materials and to enable flexible, visually appealing in-store promotions.
Event Type
Poster
TimeMonday, 15 December 20259:00am - 6:00pm HKT
LocationHall 3F/G Concourse, Level 3
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